Memes and Evolutionary Stable Strategy (ESS)

Written by Donika Lekaj The concept and characteristics of the’ idea-meme’ are foundational in understanding the Internet meme. Coined by evolutionary biologist Richard Dawkins, ‘meme’ describes a “unit of cultural transmission” (1976, chapter 11 p. 4) with the capacity to evolve via imitation processes and cultural mutations into new forms.  In “The Selfish Gene” DawkinsContinue reading “Memes and Evolutionary Stable Strategy (ESS)”

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